Friedrich Naumann Stiftung Für Die Freiheit

Mach Öko wieder logisch!

Mach Öko wieder logisch!

Environmental protection that moves more than your e-bike. TryNoAgency’s #MachÖkoWiederLogisch campaign brought a little more rationality to a debate that left little room for maneuver between Fridays For Future and climate deniers. Apparently, there was a lot of interest in it. With over 400 ads and 512k viewing minutes, we reached 5.6 million people.

#MachÖkoWiederLogisch

With the #MachÖkoWiederLogisch (Make eco logical again) campaign, we have developed a state-of-the-art, innovative and digital environmental protection campaign whose impact has inspired the entire liberal family. It is particularly important to us to reveal facts, dispel rumors and create space for individual and free opinions and strategies. In the meantime, the campaign has made waves and shed a lot of light into darkness. At the center of our campaign are our “digital innovation streams” and our “e-missionaries”, which provide information, bring rationality back into the debate or, to put it simply, make eco logical again.

#MachÖkoWiederLogisch

Creatives.

Only the measurable result.

The great interest in the sustainable campaign #MachÖkoWiederLogisch (Make eco logical again) was evident in the figures. With over 400 ads and 512k viewing minutes, we were able to reach 5.6 million people and achieved a 40% user increase.

40%
User increase
512k
Watch time in minutes
5,6 Mio.
Reached people
400+
Ads