How do we break the mental wall between East and West Germany?
With #GenerationAufbruch a movement emerges which, through its drive and innovative spirit, creates a common future.
Building a common future through drive and innovative spirit.
The wall fell over 30 years ago. But when do we break through in our heads? In the last 30 years a new generation has emerged that has stopped thinking in terms of “East” and “West”: #GenerationAufbruch. She is innovative, energetic and ready to start a future together. The #GenerationAufbruch campaign gives everyone a platform and serves to clear up and eliminate prejudices in the new federal states. We show the movers and shakers of today and tomorrow and develop ideas together to finally complete German unity economically and socially.