Domain, Mail, Website, Hosting, Server



At the center are several spots, each presenting a specific case of application for a Strato product. For example: A sleeping man dreams of the perfect idea for a new online project. Still in bed, he reaches for his cell phone and registers the right domain in just a few seconds. “Thought. Done.” is the appropriate campaign motto.


The spots, which are between 15 and 20 seconds long, run on all major private TV stations as well as on social media. In addition we run six-second bumper ads. “The new campaign focuses on the simplicity of our products – a core value of the Strato brand,” explains CEO Claudia Frese. “The spots underscore how quickly anyone can implement their own ideas with our services.”





From pitch to major campaign

In a pitch for a one-off project for the HiDrive product area, TryNoAgency was so convincing that the idea was expanded into a campaign for the entire product portfolio.


I feel Strato

A TV campaign with Scooter frontman H.P. Baxxter. This way, we create attention for the web hoster, give Strato a strong brand personality and memorability.

Faster. Better. Strato

The result

The spot shows H.P. Baxxter in his element – on a large LED stage. The only difference is that the stage is lit up in Strato’s bright orange. TNA even created its own lyrics for this: “Faster. Better. Strato” is the catchy hookline.



A look behind the scenes

Behind the Scenes