ThinkPadAttack

HP Business Notebooks

This is how office works today.

The new world of work is more mobile, agile and connected. That’s why HP notebooks offer essential new-work solutions that enable every team and employee to work even better in every situation.

The problem.

The Lenovo ThinkPad is originally an IBM product and still lives on these old times. Since people – and notebook decision-makers in particular – are creatures of habit, we have to break precisely this habit and get them to rethink. That’s why we showed HP as German notebook decision-makers have never seen the brand before: bold, determined and convincing.

The solution.

Redesign Landing Page

Video and image concept for the HP EliteBooks

Product Shooting

Functions in the overlay slider

Optimization of usability, UX & UI

Definition of text and design tonality

Production of interactive videos

 

The result.

We’ll show on the HP landing page and in interactive videos how HP technology can help notebook decision makers unleash innovation by empowering their employees to be their best, working where, when and how they want.

Digital

Website.

HP Notebooks

Work better.

Product Shooting.