For Freedom

Friedrich-Naumann-Foundation

Need Freedom?

Since 2019, we have been accompanying the Friedrich Naumann Foundation for Freedom in its communication and always found a way to integrate the liberal idea into the most diverse areas.
From environmental protection to crisis policy to female empowerment – we always stand by the political foundation.

Print is not dead

Print is not dead. And as long as the analog medium is informative and at the same time illustrative, it will stay alive. From whitepapers to publications and reports – we constantly create modern print products that not only stimulate the mind, but also the eye.

#MachÖkoWiederLogisch

Environment campaign

The Liberal Way

#MachÖkoWiederLogisch shows innovative concepts that put the liberal idea of environmental protection into practice. 

With the #MachÖkoWiederLogisch campaign, we developed a cutting-edge, innovative, and digital environmental protection campaign whose punch inspired the entire liberal family. At the heart of our campaign were our digital innovation stream and our e-missionaries, who informed and brought rationality back into the debate – or, quite simply, made eco logical again.

 

#MachÖkoWiederLogisch

Creatives

The Result

On the internet, the campaign had a great success.

40%
User increase
512k
Viewing minutes
5,6 Mio
Reach
#FemaleForward

Women Empowerment Campaign

The Future Is Female

With #femaleforward we motivate thousands of women to more actionism and political commitment.

In livestreams, interviews, discussions, podcasts and many other formats, we present strong women who have become role models and discuss topics related to feminism and gender equality. The campaign has since been adapted internationally and, for example, generated more engagement and interaction in Southeast Asia with a very low media budget than any campaign before. Politicians, activists, and entrepreneurs have joined us in advancing not only women, but all people.

 

 

#FemaleForward

Creatives

The Result

On the internet, the campaign had a great success.

+20
Ambassadors
480k
Viewing minutes
2,4 Mio
Reach
36%
User increase
+40
Stream formats
#GenerationAufbruch

Awareness campaign

German unity

With #GenerationAufbruch we break the mental wall between East and West Germany.

The wall has been down for over 30 years. But when will we break through the one in our heads? The campaign #GenerationAufbruch serves to educate and eliminate prejudices of the new federal states. We show the movers and shakers of today and tomorrow and develop ideas together to finally complete German unity economically and socially.

 

#GenerationAufbruch

Creatives

The Result

On the internet, the campaign had a great success.

1,6 Mio
Reach
18%
User increase
+30
Stream formats
#TakeMeByTheHand

Exhibition

Donate Your Attention

#TakeMeByTheHand is a creative platform launched by NGOs and artists to enable refugee children to be who they are – children.

The project allows children in refugee camps to develop their own personality and passion through creative ways. The resulting artworks such as photos, paintings, music and crafts are exhibited. During the course of the project, we were able to recruit 4-Blocks star Kida Ramadan as a campaign face to draw attention to the online and traveling exhibition.

 

#TakeMeByTheHand

Creatives

#FreedomFightsFake

Fake News Campaign

The fight against disinformation

The #FreedomFightsFake campaign encourages citizens around the globe to take a critical look at the issue of disinformation.

With the #FreedomFightsFake campaign, we have made it our mission to show people the dangers of disinformation and to put together a roadmap to recognize and combat it. The liberal way to fight misinformation is not censorship but education. Through fake news quizzes, numerous articles and informative social media posts, we have paved the way for a truthful future.

 

#FreedomFightsFake

Creatives