Shares and ETFs. With these keywords alone, you lose 50 percent of your potential customers. With a new brand and an unknown name, the rest. Not an advantage when you’re aiming for exponential growth.
TryNoAgency made private investors for the digital asset manager for a broad target group.
How? Explain new products simply.
New behaviors must always be learned and established first. First show. Then explain. Then convince.
With help from us Scalable Capital launched a new campaign on TV and Out of Home. Users report on why they use Scalable Capital. In a simple but concise way, the product is explained from many different perspectives and the benefits are put in the foreground.
