Broker & Asset Management


The Problem

German FinTech startup Scalable Capital is the largest digital asset manager in Europe. Scalable Capital now wants to turn a broad target group into private investors and relies on the cooperation with TryNoAgency. We were faced with the challenge of explaining a product that has only been on the market for two years and is unknown to many: ETF-based asset management.

The Solution

New behaviors must always be learned and established first. First show. Then explain. Then convince.


The Result

With help from us Scalable Capital launched a new campaign on TV and Out of Home. Users report on why they use Scalable Capital. In a simple but concise way, the product is explained from many different perspectives and the benefits are put in the foreground.


360° Campaign